5 Big Problems About Doing Digital Marketing In-House — Dot Com Infoway

Digital marketing emphasizes direct communication with the customer or user instead of TV or print advertisements. It is an engagement system which is a compelling channel to create customer loyalty. As we know, digital marketing is a very pocket-friendly way to marketing as compared to other channels, it is not only cost-efficient but also a very effective solution.

digital marketing in-house

1. High Cost

Many small businesses can’t manage the cost of the expenses of hiring new employees and also can’t afford the risk associated with it. Such investment in the service provider or a non-performer person shows a risk to the business.

2. Time Spent on Marketing Rather Than the Core Business

Digital marketing needs proper time. Choosing the outsourcing team with the latest technologies allows you to focus on the core activities that make your business profitable without giving up the service.

3. Lack of Experience/Expertise

In the present economic environment, searching for the best talent can be tough. Truth be told, more than 40% of the market leaders state they can’t find a perfect combination of people and skills. Employing just one person can be very challenging, envision making an entire team of marketing.

4. Impact of Delay & Failure

Starting an in-house digital marketing team is not an easy task, as you will require managing the things all alone. Moreover, if you utilize an in-house digital marketing team you may not get success to meet the needs and objectives of other business projects efficiently.

5. Access to Tools & Platform

Marketing products and services, is without a doubt, is something that every business owner should invest in order to ensure success. Marketing plays an important role in every campaign as it assists you to achieve lots of knowledge about customer behavior, streamline processes and save your time as well.


Using references and guides, you may get ready to start your own digital marketing team. However, consider the possibility that you end up with dis-satisfactions. A professional digital marketing agency can manage your advertising campaign farther than your expectations.

Tech lover, photographer, a guy who loves Social Media.