Complete Guide for ASO Marketing Strategies

Alfred Winston
4 min readMar 31, 2023


The success of your new app depends on having effective ASO (App Store Optimization) tactics in the fast-paced, cutthroat world of app development today. Getting your app noticed can be difficult given that there are millions of apps accessible in the top app stores. Effective ASO methods can help with that.

ASO is the process of improving your app’s performance so that it appears higher in the app store rankings, is more visible, and ultimately receives more downloads. Every mobile app marketing agency aligned with your aims would advise you to implement an ASO strategy from the beginning if you’re releasing a new app in 2023.

We’ll walk you through the procedures in this tutorial so that you can start implementing your new app’s ASO techniques. The following advice will help you make the most of your ASO strategies and efforts and reach your objectives, whether you’re working with DCI (Dot Com Infoway) or other app store optimization services.

Step 1: Research Your Target Audience

It’s critical to have a firm grasp on your target market before launching your ASO package. Together with standard mobile app market research, important mobile app prelaunch activities you can’t miss include taking into account their demographics, interests, and pain issues. You may use this information to decide what features and advantages to highlight in your app’s listing as well as what keywords to target.

Step 2: Determine Your App’s Category

Apps are categorised and arranged on the App Store. You can select from a variety of categories, such as games, education, lifestyle, productivity, business, health & fitness, and more. Choose the category that best fits your app to make the most of your ASO package. If your software is a tool for financial budgeting, for instance, you should choose the “Business” category.

Step 3: Conduct Keyword Research

The performance of ASO and SEO mostly depends on keywords. So, every ASO campaign should be built upon keyword research. You want to pick keywords that are popularly searched for and are relevant to your app. To choose the most effective terms to target, use programmes like Google Keyword Planner, App Annie, and Keyword Tool. To find out which keywords your rivals’ apps are ranking for, you may also check out their apps.

Step 4: Write a Persuasive App Title

When consumers download an app, the title and subtitle are the first things they see. So, it’s imperative to use the most pertinent term in the app title. Also, it’s crucial to keep your app’s title brief and to the point. In order to avoid being abbreviated in search results, Apple advises keeping the title under 30 characters.

Step 5: Create an Eye-Catching App Icon

The first thing users will see about your app is its icon. That is a crucial element in promoting app downloads for you. If your app is about sports, for instance, you might use a basketball or soccer ball as the icon. The emblem must be uncomplicated, understandable, and memorable.

Step 6: Draft an Informative App Description

Writing an appealing description is crucial, as highlighted by keyword optimisation for the App Store. The moment has come to optimise your app listing now that you have a list of keywords. Your app’s name, description, and metadata are all included in this. Your app title needs to be catchy, descriptive, and include your major keyword. The main advantages and features of your software should be highlighted in your description, which should also contain any pertinent keywords. The metadata for your target keywords should also be optimised.

Step 7: Encourage User Reviews & Ratings

The visibility and ranking of your app are significantly influenced by user reviews and ratings. By offering outstanding customer service and often upgrading your app with new features and bug fixes, you can persuade users to submit reviews. Examining the user experience is important if your app has a poor rating. Verify that the app is stable and that all issues have been fixed. Also, you can entice users to update their reviews by including pop-up notifications in the app that contain links to the relevant app store.

Step 8: Track & Analyze Your Results

Following the launch of your ASO package, it’s crucial to monitor and evaluate your performance. To keep track of the popularity, downloads, and engagement of your app, use programmes like App Annie and Google Analytics.

You have it now! You’ll be well on your way to optimising your app’s listing and raising your app’s ranking in search results if you stick to these best practises.


Even though launching an ASO package for your new app in 2023 can be difficult, you can succeed with the appropriate plan and a methodical approach. The success of your ASO efforts depends on each phase, from identifying your target audience to monitoring and analysing your outcomes.

Make sure you’re utilising the appropriate tools for your app and keep your app up to date with the most recent iOS and Android releases. The likelihood that your app will rank highly in search results will increase if it has a high rating and many favourable reviews. Consider our ASO package to increase app conversions.



Alfred Winston

Tech lover, photographer, a guy who loves Social Media.