Part 2 of Mobile Advertising — Utilizing the Ingenuity of Facebook App Install Ads to the Fullest

As a continuation of our mobile advertising series, we now put the spotlight on Facebook app install ads. This remains one of the most effective and popular mobile advertising types any app owner or developer can rely on for good reason. We will be expounding on each of them here for your ready reference and give you helpful pointers on how you can optimize your campaigns to give you your desired results.

The mere fact that Facebook developed an ad platform dedicated to promoting app installations should give you an inkling of how efficiently the social media giant harnesses traffic. It gives you the tools and capability to reach your target audience. This is only proven by the number of success stories from app developers through years of consistently using Facebook app install ads. The key, of course, lies in using it properly and optimally.

Facebook ads

What Are Facebook App Install Ads?

Snippets of its key features can be added to every ad, too. It uses either an image or a video for this, plus a brief line of text to reveal more vital information. Fairly basic online and Facebook advertising, but of course, with a very special focus on app installs.

Much like any kind of ad campaign Faceboob app install ads also have their own campaigns, which are relatively hassle-free to set up and get the hang of. But before we get to that, let us look at the exact benefits of these kinds of ads first.

The Undeniable Benefits of Facebook App Install Ads

It Is Optimized to a Tee

It Does Not Take Long to Set up Your Campaigns

Easy to Keep Track of Installs

You Can Start and Have Successful Campaigns Even with a Tight or Small Budget

How to Boost Your Facebook App Install Ad Campaigns?

Before you start, your app should already be integrated with Facebook, you should already have an inkling as to how you can increase the volume of your conversions, and what tracking setup you will be using. This only gives your campaign its much-needed direction and ensures you won’t depart from your goals. Afterward, you can begin inputting the basic data and elements of your campaign like your target audience, ad format, placements, designs, copy, CTAs, etc.

These are, of course, all entirely up to you. What we will provide are tips on how you can optimize your campaign to enjoy higher conversions. They are as follow:

Make Sure to Target the Best Audience for Your App

Also keep an eye on the Relevance Score, as this is an important metric for determining the ad’s value. Your target audience’s feedback determines it, making it nothing short of crucial to drive your campaign success. In the long run, it will only be cheaper for you as the advertiser as well.

Economize by Capitalizing on Smart Bidding

Just because you set up a high bid and got the excellent quality traffic you are looking for does not mean it has to stay high. Most of the time, even sharp bid decreases mid-campaign can still bring in the same quality traffic you are enjoying. In short, feel free to experiment in bidding.

Pinpoint the Best times to Run Ads and Scale Your Budget

The same applies to budget scaling. Slow and steady increases (10 to 30% after two or three days) often result in lower costs of conversions as well, since many advertisers can attest to the fact that upping your budget too much only leads to an equally big hike in conversion costs.