Over-the-top (OTT) video streaming applications are revolutionizing how users consume media content. The global OTT market is expected to reach $332.52 billion by 2028. With such immense potential, getting into OTT app development can be a lucrative business move. What An OTT App Delivers? An OTT app is a live…

One powerful tool in the arsenal of app marketers is the strategic use of in-app events. In this article, we delve deep into the world of in-app events, exploring what they are and how they can be harnessed to drive success. As your trusted app marketing agency, we’ll explain in…

Hey fellow entrepreneurs and tech enthusiasts! When it comes to mobile app development for startups, one of the critical decisions you’ll need to make early on is selecting the right tech stack for your project. This choice can significantly impact your app’s performance, scalability, and overall success. …

Facts and stats such as a big bulk of iOS users come from a high annual household income and that there are now more than 1 billion iPhone users are but some of the obvious proofs that iOS development is still rising. Even global install rates increased by 6.6% …

App development has as many pitfalls and challenges as any business venture. This is why it’s always wise to take precautionary steps as you go through the mobile app development process. What Mobile App Prototyping Is All About? Think of how an inventor creates a physical model or working prototype of…

Since its advent, social media has since become an invaluable tool for marketers. So much so, that it developed into a whole new discipline in itself: social media marketing. …

The advent of Apple’s App Tracking Transparency (ATT) completely changed the game for advertisers as it disrupted the traditional ways of targeting and measuring app advertising performance, so much so that it necessitated the development of workarounds and marketing mobile app ideas, the most notable of which is Channel Diversification.It’s…

App developers work with an app marketing agency to get their apps at the top of the list. Usually, they implement a plethora of ASO strategies based on app marketing trends, which are centered on three factors: awareness, user acquisition, and retention. In this post, we have listed down the…

Startups today need to use a multifaceted strategy if they want to succeed in the market. It’s no longer sufficient to only concentrate on web development, app development, or software development, therefore, the emphasis on the word “need”. …