Unless you’re living under a rock or have been out at sea or in the wild for a good portion of a year or two, both of which are highly unlikely, you’re probably already aware that online shopping has already entered a cloud-nine stage. It’s as relevant and necessary as it could possibly get in its entire history, given that the pandemic made it almost inevitable. Platforms such as eBay and Amazon, companies that have been steady growth even before this coronavirus pandemic reared its ugly head, serve as prime examples of bastions of online shopping. In turn, they serve…


Traditional marketing. When we encounter that term, most of us think of any form of marketing that’s done offline. Whether it’s through printed mediums or broadcasting platforms like television and radio, many people still choose to stick to conventional marketing because it still guarantees results.

However, as the internet continues to traverse the trajectory it’s been on for years now, the rise of digital marketing becomes an inevitability. We can see this in how a lot of companies are now relying mostly on digital marketing.

That said, are you curious about what makes each unique? Is one better than the…


Many app developers have been performing App Store Optimization for their apps/games. However, only a handful of them would probably be able to confidently say that they know the entire process like the back of their hands. How about you? Can you claim without hesitation that you already have a firm grasp of app store optimization?

If yes, then good for you because reading this ASO infographic will only affirm the knowledge that you’ve acquired. If not, then consider it as an all-in-one resource that will supply you with more than just app store optimization essentials. What specific factors should…


Laravel remains a consistent front-runner among developers when it comes to choosing their main web application framework for several good reasons. It has reliable performance and the community is one of the most active at present. On the topic of security, on the other hand, this development platform is certainly no pushover as well — its codebase is well known among web developer circles as the most guarded at present, so much so that its maintenance team is bound to take care of any discovered loophole in no time.

Indeed, Laravel earns its place among the best because of the…


The world has its eyes on the newly launched iOS 14 operating system. The new iOS14 features offered by the recently launched operating system are of special interest to app developers as these dictate the terms of how they would henceforth have to approach their work.

The iOS 14 provides several new features that developers would love to sink their teeth into. These have a direct bearing on their ability to enhance both the existing apps and create a whole new generation of super-efficient apps.

iOS 14 New Features

Let’s take a look at the key iOS 14 features and the consequent iPhone app…


Many app ideas only ever look good on paper. They might appear like they can address the next big issue in a certain industry or serve as that innovative catalyst for taking it to the next level. In a perfect world, that might be the case, but the reality is that only a few apps are worthy of being called innovations that can be game-changers that usher in a new norm. And, unfortunately, this rings especially true in the healthcare sector.

Despite the relatively robust growth of the said industry, healthcare professionals, who are deemed as the best recipients of…


September 16, 2020, marks the exact date that iOS 14, the latest update to the iPhone’s operating system, was released. It heralds a very significant change in how we perform ASO since the bulk of the update — despite ushering in new all-around features — specifically dealt with the App Store.

As in other updates of this nature in the past, it’s only right to assume that the iOS 14 will have a big effect on not only app visibility but conversion rates as well. Considering the tremendous wave that it will produce, it’s only right for you, as an…


The new version of Google Play Console, whose beta version was introduced last June 2020, will now become the default interface for all developers on November 2, 2020. Once the shift happens, developers will no longer have the option to use the old Google Play Console and all logins will automatically direct users to the new version of the said platform.

Google has been steadily receiving feedback from developers who have tried the beta version of the new Google Play Console, and you can expect these improvements to reflect once it has been fully rolled out. …


Developers who invest time and effort and who are dedicated to creating high-quality education apps undoubtedly deserve all the praise they can get. It is, without question, a remarkably beneficent pursuit that contributes directly to allow society to make greater strides. Indeed, it’s not an overstatement to say that its domino effect can lead to vast improvements in a field as vital as education and could undoubtedly even serve as a catalyst to usher in a new renaissance.

Furthermore, it is also undoubtedly a lucrative endeavor, especially if your app manages to remedy major drawbacks and brings plenty of advantages…


Single keyword ad groups (or SKAGs as they are more popularly known) have been ubiquitous in online advertising campaigns in the Google Ads sphere for many years now — and for good reason. It adds that much-needed organization in every campaign, making it more manageable besides delivering a lot of numerous proven advantages.

We shall be highlighting all of them here as well as the few downsides of relying too much on SKAG. This way, we hope to provide an objective overview of single keyword ad groups and, in turn, help you decide whether you should opt to still use…

Alfred Winston

Tech lover, photographer, a guy who loves Social Media.

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